Pulpdent® Announces Hiring of New Sales Director – North America
With over 20 years of dental sales experience, Tate Roark will oversee Pulpdent’s sales activities in the United States and Canada
WATERTOWN, MA – September 24, 2024 – Pulpdent Corporation is pleased to announce the hiring of Tate Roark as Sales Director – North America. Roark will oversee Pulpdent’s team of full-time and independent Pulpdent Area Representatives in the United States and Canada, as well as work with US and Canadian dental distributors to grow revenue and market share for Pulpdent products. Roark will also develop and execute strategic sales initiatives for special markets, including dental support organizations (DSOs), community health practices (CHPs), and government accounts.
“As the dental marketplace continues to evolve, it is imperative that dental manufacturers such as Pulpdent implement the right mix of sales activities to maintain and improve market share,” says Pulpdent Managing Director Lew Berk. “With deep experience in dental field sales, dental sales team management, and strategic dental sales initiatives, Tate is an exceptional addition to the Pulpdent team. We are confident that the skills Tate brings to Pulpdent will have an immediate impact, be appreciated by our loyal customers, and help further strengthen the company’s bottom line.”
Prior to joining Pulpdent, Roark served as Director – Dental Sales for Alpheon Credit, a patient financing company. Roark also served as Director of Strategic Markets for Voco America, Inc., Regional Manager for Henry Schein, and District Manager for Sybron Dental Specialties/Kerr.
“Pulpdent is admired in the dental industry, both domestically and globally, as a premier dental product manufacturer, technology researcher, and sales leader,” says Roark. “I’m thrilled to join the Pulpdent corporate team and build upon its strong sales legacy. Its foundation has been cemented by 70-plus years quality and innovation—particularly in the last 10 years, when Pulpdent introduced the world to modern-day bioactive dental products.”
Roark will be assuming the role previously held by Marcy Buckler, who is retiring. “We at Pulpdent have so much for which to thank Marcy,” says Berk. “Without her efforts, we could never have grown Pulpdent to become the leader it is today in the competitive space of dental materials. I speak for the entire Berk family and so many of my Pulpdent colleagues when I say that we are forever grateful for Marcy’s service. We wish her a joyful and active retirement.”
About Pulpdent Corporation
Pulpdent® Corporation is a leading dental research and manufacturing company established in 1947 by Dr. Harold Berk. Its longstanding mission is to save teeth and help patients live in comfort and smile with confidence. All Pulpdent products are made at the company’s production facilities in Watertown, Massachusetts, USA. Pulpdent has a legacy of investment in dental materials research and development, which has led to patented/proprietary SMART™ polymer and filler technologies. SMART™ technologies include ION-X™ ionic polymer matrix; WETBOND™ acidic phosphate functional monomer; MODULUS™ elastomeric functional monomer; and CRYSTA™ MCP functional calcium phosphate filler. Pulpdent technologies power its diverse line of restorative and preventive materials, including ACTIVA™ BioACTIVE-RESTORATIVE™, ACTIVA™ Presto™ / Pronto™, Embrace™ WetBond™ Pit & Fissure Sealant, Lime-Lite™ Enhanced, and Tuff-Temp™ Plus. Requests for more information may be directed to the company at pulpdent@pulpdent.com. Download Pulpdent’s product catalog at pulpdent.com/catalog. This press release and Pulpdent media resources, including digital assets and brand guidelines, can be found at https://pulpdent.com/news/ and https://www.pulpdent.com/media/.
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